The marketing decision engine that measures every media channel’s contribution model-based, including where no click is trackable, and turns it into budget decisions.
Clients already succeeding with us
The market talks about marketing mix modeling. That’s our starting point. Maxcelerate is its next step: scientific, continuous, built for decisions.
Prior knowledge enters in a controlled way and uncertainty is reported honestly, rather than a simple linear estimate.
Advertising response modelled with carryover/adstock effects and saturation curves (not assumed linear), based on your product portfolio.
Automated continuous operation with rolling updates: the report becomes a permanent basis for decisions.
Impact down to campaigns and regions. This is where econworks' intra-channel driver expertise sits.
Calibrated with geo-lift and incrementality tests, anchored in causal evidence.
Scenarios and budget optimisation directly on the response curves: from measurement tool to planning tool.
A pure science-MMM provider with no ties to agencies or media sellers: the neutral third party with no media sales interest of its own.
Understand, plan, steer by region, master the data. Orchestrated by Clarity.
Enter a budget, pick a goal, hit “Optimise”. Maxcelerate builds the optimal split. Example: the GreenCrate case.
| Product | GreenCrate · fresh-food box subscription, DE |
| Target KPIs | New customers · Net revenue · Reorders |
| Channels | TV, Digital, OOH, Radio, Social, SEA |
| Model | Illustrative response curves per channel with saturation, not a real model result |
| Period | 12 months, continuous |
Want this on your real numbers? Then let us run your actual case.
Defensible with numbers, in front of the CEO and CFO too.
From a low-risk pilot to a bespoke enterprise setup.
“For the first time we can show the CFO which euro works and which doesn’t.”
“We run scenarios ourselves now, in minutes instead of weeks.”
“Finally a neutral view of impact, with no media sales interest attached.”
Quotes anonymised by role. We work exclusively and keep clients confidential.
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